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LEGO® Serious Play®

Have you ever wondered what it would be like to bring LEGO® into your workplace?

Not sure where to start or what it's all about? Read on to discover how we can help you to get results in a more efficient way using the LSP methodology.


What is LEGO® Serious Play®?

LSP was created by Johan Roos and Bart Victor in the mid-1990s, whilst they were both professors at IMD in Switzerland. 

The LEGO® SERIOUS PLAY® method is far from just playing with a pile of LEGO®! 

The foundations, related science, and theories are underpinned by the evidence-based research by Johan & Bart. 

The aim of LSP is to create imaginative and effective ways to develop innovative strategies, build strong teams, and deal with difficult challenges. By “thinking with your hands” and through serious play with LEGO® bricks, you cultivate your creativity and innovative capabilities.

Today, LEGO® SERIOUS PLAY® is the only community-based business model using LEGO® materials that is officially approved by the LEGO® Group.

Why LEGO®?

Through three-dimensional LEGO® models, realistic scenarios that visualise challenges and opportunities are created. This provides an entirely new perspective on your organisation and the world around it.

Complexity is reduced and valuable knowledge is shared. LSP makes it easier and more constructive to handle the challenges that organisations and companies are faced with, as the issues are “brought to the table” via LEGO® models, and therefore made more concrete, constructive and easier to work with.

We can also deliver some of our sessions online, we just send the mini LEGO® kits out in advance.


Check out our amazing LEGO® gallery 😁


How can LSP benefit your organisation?

  • Ensures everyone gets heard
  • Allows you to model the most involved and complicated issues and visualise them in 3D
  • Gives people time to think before sharing ideas, ensuring introverts are comfortable and willing to contribute
  • Allows everyone’s insights and ideas to be considered equally
  • Fosters shared understanding and collaboration
  • Ensures discussion focuses on the message, not the messenger, eliminating any personal or organisational politics, allowing for transparent discussions.

What LEGO® Serious Play® workshops do we facilitate?

  • Team Identity & development

  • Strategy development 

  • Engaged and efficient workplaces

  • Change management

  • Projects and processes

  • Customer/product innovation



I have never had so much fun learning in my whole life.


I cannot believe  how much fun it was building our team purpose with LEGO®

And in just one day, we finished our vision!


I loved it!! I felt proud when I finished my strategy model.

LEGO®, SERIOUS PLAY®, the Minifigure, and the Brick configurations are trademarks of the LEGO® Group, which does not sponsor, authorise or endorse this website. If you want to know more about LSP and the origins, please read this research by Johan Roos and Bart Victor. How It All Began: The Origins Of LEGO® Serious Play® | Roos | International Journal of Management and Applied Research (

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